It’s clear that nothing is the same any more. The rapid digitization of communication, shopping and almost every other aspect of daily life has entirely up-ended consumers’ habits and expectations. People are now digitally connected to each other, to brands and even – through the Internet of Things – to their appliances.

WPP in partnership with IBM have produced a report looking into how Artificial Intelligence (AI) is transforming the retail conversation. The report is packed full of insights and looks at things from IBM Watson to personalization and the phenomenon of ‘me-commerce’.

Learn about what Watson is, what it is capable of and how it made international headlines in 2011.

The era of ‘me-commerce’ and the role of AI in improving shopper experience

Branding & new customer recruitment, lighting up the path to purchase and personalisation / loyalty.

Using AI to make efficiency gains and improve margin

Guide rails for working with Artificial Intelligence

Why using AI isn’t as complex as it sounds

Why investing in AI makes long-term sense for brands

Enabling retailers and brands to be leaders in the ‘Me-commerce’ era

Understanding the me-commerce phenomenon and taking the next steps with it