Artificial Intelligence & Retail

The Smart Shopping Era

Part of WPP’s Thought Leadership series on innovation

It’s clear that nothing is the same any more. The rapid digitization of communication, shopping and almost every other aspect of daily life has entirely up-ended consumers’ habits and expectations. People are now digitally connected to each other, to brands and even – through the Internet of Things – to their appliances.

WPP in partnership with IBM have produced a report looking into how Artificial Intelligence (AI) is transforming the retail conversation. The report is packed full of insights and looks at things from IBM Watson to personalization and the phenomenon of ‘me-commerce’.

What does the report cover?

IBM WATSON

Learn about what Watson is, what it is capable of and how it made international headlines in 2011.

RETAIL REVOLUTION

The era of ‘me-commerce’ and the role of AI in improving shopper experience

AI IN PRACTICE

Branding & new customer recruitment, lighting up the path to purchase and personalisation / loyalty.

EFFICIENCY - BEHIND THE SCENES

Using AI to make efficiency gains and improve margin

RULES

Guide rails for working with Artificial Intelligence

HURDLES

Why using AI isn’t as complex as it sounds

INNOVATION

Why investing in AI makes long-term sense for brands

OPPORTUNITY IS KNOCKING

Enabling retailers and brands to be leaders in the ‘Me-commerce’ era

THE ME-COMMERCE ERA

Understanding the me-commerce phenomenon and taking the next steps with it

To download a copy of the playbook, or an interactive flip book version, click the buttons on the right

(due to the file size, these may take a while to download)

 

Download the complete Playbook  View the online Flip book

It’s built for a world of big data. It’s not a super search engine. It can find a needle in the haystack, but it understands the haystack.

IBM CEO Ginni Rometty on Watson

Want to find out more?


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